MBA in Event Management ,Course,Syllabus,Scope,Admission2023
About MBA in Event Management-
MBA in Event Management is a program that requires aspirants to conceptualize, plan and organize an event which can be a political rally, corporate event, wedding parties, marketing and advertising, business promotion, sports event, concerts, family function etc.
Part of the event management field includes identifying the target audience, planning logistics, deciding on a theme for the event, and sending invitations for the event to be held.
About MBA in Event Management-
This specialization has become much popular these days as it builds the knowledge and skills in students to plan, organize and promote such events.
Basically, the program was designed to train professionals, who can serve the organizations/companies/industries from the event management industry.
AS all other specializations, MBA In event management will cover topics related to the program in two years time period. The program can also be studied through distance mode of learning.
The working professional can also avail of this specialized program as an executive MBA program also available.
Event Management is a creative field and also enables the students to manage presentations, catering, events, and venue management as well communication and personality skills of the students.
Event management as a career requires managing people and taking care of logistics apart from handling props with odd and long working hours to be successful in this field.
Highlights-
about MBA in Event Management all important details
Full-form – MBA in Event Management
Level – Post Graduate
Duration – 2 Years
Exam Type – Semester
Minimum Qualification – Bachelor Degree from a recognized university
Selection Process – Merit-based/entrance based
Minimum Aggregate Score Requirement – 45%-55%
Average Initial Salary – INR 2 to 10 lacs per annum
Entrance Exam – CAT, CMAT, NMAT, etc.
Job Profile
Event Manager, Public Relation Officer, Marketing Manager, Events Promotion Manager, etc
Top Recruiters
DNA Networks Pvt Ltd, Sita Conferences, Sercon, etc.
Eligibility:-
Admission Process
The admission process is very similar to other MBA Courses despite the specialization. Candidates must have cleared graduation with a minimum aggregate of 50% for moving toward admission to in MBA in Event Management.
Graduates should have obtained a minimum of 50% academic aggregate or 45% for sc students from a recognized college or university.
Eligibility criteria can vary from institute to institute, verified from the official website of the college. some universities take admission on the basis of entrance exam scores obtained by students.
Some of the entrance exams are shown below
CAT
MAT
XAT
CMAT
SNAP
NMAT
GMAT
GRE
SAT
MCAT
LSAT
IELTS
TOEFL
Admission Process
Admission to the MBA in Event Management courses is done in two ways depending on the college/institute/universities the candidate is applying for admission.
Either on the basis of entrance exams at a national and private level like CAT/MAT/CMAT or direct admission on the basis of marks obtained in graduation before finally allotting seats to the candidates.
Besides this, candidates will also have to appear for the personal interview and group discussion round conducted for a selected candidate at the college campus.
MBA in Event Management Syllabus
The syllabus of the MBA in Event Management is provided below.
Semester 1 – Semester 2
Business Communication and Negotiation Skills Consumer Behavior and Brand Management
Economics and Management Decisions Event Planning
Financial Accounting Financial Management
Marketing Management Human Resource Management
Organization Behavior IT for Event Management
Principles of Event Management Marketing Communication for Special Events
Qualitative Technique Media Economics
Semester 3 – Semester 4
Advertising Management Cross Cultural Management
Budgeting and Costing of Events Cross-Cultural Management
Dissertation I Culture and Entertainment
Event Campaign Dissertation II
Event Management (Corporate and Social) Entrepreneurship
Event Marketing Campaign Event Risk Management
Event Production and Logistics Public Relations
Management Information Systems Qualitative Technique
Sales Promotion and Brand Management
Top MBA Colleges in India
Institute of Management & Entrepreneurship Development (IMED)
PIMR
Sage University
Amity Global Business School
NMIMS
Lovely Professional University
Adamas University
Tritya Institute Of Event Management – [TIEM]
All India Institute Of Management
University Of Engineering And Management (UEM) etc.
Event Management Top Recruiters
Some popular firms/ companies that hire graduates with MBA in event management are as listed below:
360 degrees
Percept D Mark
DNA Networks Pvt Ltd.
Cineyug Entertainment
Cox and King
Sita Conferences
E-Factor
Sercon
Tafcon Group
TCI Consultancy Services and ‘e’ Events
Fountainhead Trans media etc.
MBA in Event Management Jobs
After the completion of MBA in Event Management job profiles –
Event Manager
Public Relation Officer
Promotion and Advertise Officer
Marketing Manager
Events Promotion Manager
Media Planning Manager
Exhibition Organizer
Stage Decorator
Wedding Planner
Logistics Manager etc.